,Upon stepping into the Augarten Porcelain flagship store in Vienna’s Historical centre one is engulfed by the fascinating world of Porcelain craftsmanship’
As one of the oldest porcelain manufacturers in Europe, Augarten Porzellan is an integral part of Vienna’s cultural heritage. Founded as a supplier to the imperial family, the finest porcelain has been produced by hand in Vienna’s Augarten for over 300 years. The precious pieces are displayed in the bustling streets of Viennas ancient city centre.
The quality inherent in each individual piece should be reflected in the interior of the store. The surfaces, colours and shapes are characterised by classic elegance. The inner values of the pieces, on the other hand, are highlighted by the insight into the elaborate manufacturing process. The character of porcelain as a material is embodied here in an unexpected way. The hardness of the steel used on a large scale resembles that of fired porcelain. The blanks, on the other hand, which are removed from the plaster mould after casting, are as soft as leather.